TRY Foundation


I have been working with TRY (The Red Yarn) Foundation since January 2020. Over the last months we developed an entirely new brand identity for this non-profit whose mission is bringing quality free education to all kids in Pakistan.

What we are working on:

  • brand design (logotype, lettering, palette, applications, photography)
  • brand strengthening (identity, message, vision, mission, market research, personas development etc.)
  • new website development (graphics, UX design, consultancy over copywriting) to be completed by the end of 2020