The fan-to-fan ticketing company TicketSwap, based in Amsterdam and active in several countries, hired me as a consultant on marketing and communication for a small project that entailed the development of a B2C and B2B digital strategy.
What we worked on:
- B2C strategy for 2020-2021 (communications techniques, strategy, brand awareness, consultancy on online and offline campaigns)
- market research (personas development via qualitative market research, that is, interviews to a number of users)
- B2B Linkedin blogging strategy (what to write, when to write it, how to write it and for who) to increase awareness and keep partners and clients active and engaged